Abstract

As organizations increasingly adopt agile methodologies to accelerate innovation and product delivery, the measurement of team performance and strategic alignment has become critical. This systematic review explores the relationship between performance metrics and Objectives and Key Results (OKRs) in agile product teams operating across various industry verticals, including technology, healthcare, finance, manufacturing, and education. Despite widespread adoption, many agile teams struggle to effectively align their day-to-day performance indicators with broader organizational goals. This study synthesizes findings from peer-reviewed literature, case studies, and industry reports published between 2015 and 2022 to assess how agile performance metrics such as velocity, sprint burndown, cycle time, and team satisfaction are integrated with OKRs to drive measurable outcomes and strategic alignment. The review applies the PRISMA methodology to filter and analyze over 1000 initial records, resulting in a curated set of 74 high-quality sources. The findings reveal a growing trend toward data-driven OKR implementation, supported by real-time dashboards and analytics platforms that enhance transparency and responsiveness in agile environments. However, challenges persist in balancing qualitative goals with quantitative metrics, especially in complex cross-functional settings. The review identifies key success factors for effective alignment, including leadership buy-in, continuous feedback loops, and contextual metric selection. Notably, industry-specific nuances impact metric prioritization; for instance, customer-centric metrics dominate in tech and finance, while compliance and safety metrics are emphasized in healthcare and manufacturing. The paper concludes by presenting a conceptual model that links agile performance metrics with OKR frameworks tailored to sector-specific priorities and agile maturity levels. This model serves as a practical guide for managers and agile coaches seeking to foster alignment, accountability, and strategic focus within agile teams. The review contributes to a growing body of knowledge on performance measurement in agile environments, highlighting the importance of aligning team execution with organizational vision for sustained competitive advantage.