Optimizing Business Operations in Funeral Management: A Strategic Integration of Business Administration and Accounting Principles
Abstract
This study examined the marketing strategies, accounting practices, and operational efficiency of funeral businesses in the Philippines. Using a descriptive-correlational design, data were collected from funeral service providers to determine the extent of digital, community-based, and traditional marketing utilization; the efficiency of financial reporting, record accuracy, and accounting software use; and operational performance in service turnaround, inventory management, and employee productivity. Findings revealed that funeral businesses highly utilize marketing strategies, maintain efficient and accurate accounting practices, and achieve high operational efficiency across all dimensions. Digital engagement, referral networks, and traditional promotions were effectively integrated to enhance visibility and client trust. Timely and accurate financial reporting, supported by accounting software, contributed to operational transparency. Furthermore, structured service protocols, optimized inventory systems, and a motivated workforce ensured prompt service delivery. These results highlight the importance of a multidimensional approach to management, integrating marketing, accounting, and operational strategies to strengthen competitiveness and client satisfaction in service-oriented industries.
How to Cite This Article
Honorata E Gatchalian (2026). Optimizing Business Operations in Funeral Management: A Strategic Integration of Business Administration and Accounting Principles . Journal of Frontiers in Multidisciplinary Research (JFMR), 7(1), 455-462.