This study analyzed the reviews of guests at the four major theme park hotels in Hong Kong and found that family travelers are the core customer group, and consumers highly value "impression experience" and "sense of belonging experience". The four hotels have different focus areas for the guest experience: The Hong Kong Disneyland Hotel stands out for its service; The Explorer's Lodge emphasizes value; the Courtyard by Marriott Hong Kong Ocean Park often appears in comparisons; and the Furama Hotel Hong Kong Ocean Park excels in its scenery. The study points out that differentiated experiences shape the uniqueness of the brand, and improving service and the management of the sense of belonging are the keys to optimizing word-of-mouth.