Abstract

This study examines the critical role of change management strategies in ensuring the success of digital transformation projects across various industries. As digital initiatives increasingly redefine organizational structures, processes, and cultures, managing the human side of change has become a strategic priority. The primary objective of the study was to analyze the theoretical and practical dimensions of change management during digital transformation and to identify key enablers, challenges, and best practices. A systematic literature review methodology was employed, drawing from 38 peer-reviewed articles and industry reports published between 2020 and 2025. Thematic analysis revealed that visionary leadership, strong stakeholder engagement, organizational culture alignment, and continuous communication are central to effective change. Additionally, resistance to change was identified as a recurrent challenge, often driven by fear of the unknown, lack of training, and organizational inertia. Cross-sectoral insights highlighted the universality of these challenges and the adaptability of successful strategies. The study concludes that embedding change management as an integral component of digital transformation significantly enhances the likelihood of achieving sustainable outcomes. Practical and policy implications suggest the need for proactive leadership, inclusive change frameworks, and upskilling strategies. The study also outlines limitations related to language scope and sector-specific nuances, offering directions for future research including longitudinal case studies and exploration of AI-driven change support tools.