Fashion creates a lot of damage to the environment, thanks to over-consumption of resources, waste in textiles and unjust treatment of workers. The research investigates the effects of using green materials and ethical approaches in the fashion industry. With qualitative research, assistance from fashion designers, manufacturers and consumers collecting their opinions on sustainable fashion. Results showed that hemp, bamboo and upcycled fabrics help significantly decrease the negative impact on the environment. To sustain the fashion industry, it is important to promote ethical ways of working with employees and to maintain energy-saving approaches during manufacturing. At the same time, it is difficult for most to use EVs because they cost more to make, many are not aware of them and some are wary of greenwashing claims. The study mentions that sustainability in fashion is promoted by policies from officials, the decisions of consumers and advances in technology. It is concluded in the study that everyone working together is necessary for the fashion industry to become more responsible. Added, it is recommended that policies support the industry, people are educated on how they use products and environmentally-friendly technology is invested in to help it become more sustainable socially and environmentally.