Abstract

The rapid growth of electric vehicles (EVs), coupled with the expansion of digital retail platforms, presents a unique opportunity to transform sustainable mobility markets. However, the complexity and fragmentation of stakeholder roles, from original equipment manufacturers and logistics providers to regulators and digital marketplaces, pose significant challenges for scalable EV category adoption online. This paper develops a multi-stakeholder integration model designed to align interests, streamline operations, and foster collaboration across the EV retail ecosystem. Grounded in platform theory, stakeholder alignment, and sustainable retail principles, the model identifies critical actors and their interdependencies, articulates the necessary digital infrastructure and coordination mechanisms, and defines value exchange frameworks that balance economic, environmental, and data-driven incentives. Strategic enablers such as governance protocols, platform innovations, and adaptive performance measurement further enhance the model’s robustness. The framework not only supports efficient category expansion but also advances environmental objectives by embedding sustainability into digital commerce operations. Implications for online retailers, manufacturers, and policymakers are discussed, highlighting pathways to drive inclusive, low-carbon mobility transitions. Future research directions emphasize AI integration, smart infrastructure, and global partnerships to sustain ecosystem resilience and innovation.