This study provides a comprehensive review of the evolving landscape of data privacy within social studies research, particularly in the context of the digital age. It aims to explore the ethical standards, challenges, and emerging protocols that govern the collection, analysis, and protection of digital data. Employing a systematic literature review and content analysis, the study examines peer-reviewed articles, legal documents, and ethical guidelines from 2008 to 2024, focusing on the impact of technological advancements on data privacy. Key findings highlight the critical importance of informed consent, data anonymization, and the management of digital footprints in upholding ethical standards. The study reveals a dynamic interplay between technological innovations and ethical considerations, emphasizing the necessity for evolving data privacy protocols alongside digital advancements. The future of data privacy in social studies research presents both opportunities for deepening our understanding of complex social phenomena and risks related to privacy breaches and ethical dilemmas. Strategic recommendations for researchers and institutions include continuous education on digital ethics, development of updated data management plans, and fostering international cooperation on data privacy standards. The study concludes that the integrity and societal value of research in the digital age hinge on a commitment to ethical research practices and the protection of individual privacy rights, underscoring the ongoing evolution of data privacy in social studies research.