Abstract

This paper explores the Community-Based Participatory Communication (CBPC) framework, examining its role in strengthening grassroots governance and promoting social change. CBPC emphasizes the active involvement of communities in decision-making, communication, and development processes, fostering empowerment, inclusivity, and ownership. The paper highlights the theoretical foundations and principles of CBPC, exploring its applications in various sectors, such as health, education, and environmental sustainability. Case studies demonstrate how CBPC has been successfully implemented to improve governance, enhance transparency, and drive positive social outcomes. The paper also discusses the challenges faced in the implementation of CBPC, including power dynamics and resource limitations, and identifies key success factors for its effectiveness. The conclusion provides policy and practice recommendations for scaling and sustaining CBPC initiatives, emphasizing the importance of inclusivity, capacity-building, collaboration, and the integration of technology. This study contributes to a deeper understanding of the transformative potential of CBPC in fostering more resilient, accountable, and sustainable governance at the grassroots level.